Handler discovered his son Kenneth playing with Matchbox cars and decided to create a line to compete with Matchbox. The original Hot Wheels were made by Elliot Handler. Although Hot Wheels were originally intended to be for children and young adults, they have become popular with adult collectors, for whom limited edition models are now made available. Many automobile manufacturers have since licensed Hot Wheels to make scale models of their cars, allowing the use of original design blueprints and detailing. It was the primary competitor of Matchbox until 1997, when Mattel bought Tyco Toys, then owner of Matchbox. Hot Wheels is an American brand of scale model cars introduced by American toymaker Mattel in 1968.
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